Why Now’s the Time to Start a Home Care Registry
April 8, 2025 | Uncategorized
The home care industry is experiencing unprecedented growth, making it an ideal time for entrepreneurs to launch their own home care registry business
A Booming Market with No Signs of Slowing Down
According to Grand View Research, the U.S. home healthcare market was valued at $142.9 billion in 2022 and is projected to reach $253.4 billion by 2030, growing at a CAGR of 7.48%. This surge is driven by:
- Growth in the Aging Population – The number of adults over 65 is increasing rapidly, fueling demand for in-home care.
- Consumer Preference for Aging in Place
Older adults overwhelmingly want to remain in their own homes, where they feel safe, independent, and comfortable. - Technology-Enabled Care Coordination
Remote monitoring tools, mobile apps, and digital platforms make it easier to coordinate care, track health metrics, and stay connected with caregivers. This tech evolution makes home care more efficient, safer, and easier to manage across multiple parties.
The Rise of the Gray Market and Direct-Hire Caregivers
According to the Paraprofessional Health Institute (PHI), a significant portion of home care operates in the “gray market”, where families hire caregivers directly rather than through licensed agencies. Estimates suggest:
- 30-40% of older adults who need care hire privately, bypassing agencies.
- In high-cost regions, this number climbs to 50-60%, as families seek more affordable, flexible care options.
- Over 50% of home care workers in the U.S. are informally employed, often through private arrangements.
Why Families Choose the Gray Market
- Lower Cost – Direct hiring avoids agency fees, making it 20-40% cheaper.
- More Flexibility – Families can negotiate pay, hours, and duties directly with caregivers.
- Caregiver Availability – In areas with shortages, families turn to unlicensed caregivers out of necessity.
How Home Care Registries Fill the Gap
Home care registries provide a trusted alternative to the gray market, offering families the cost savings and flexibility they want while ensuring vetting, and compliance. A registry allows families to hire caregivers directly but with the added benefit of:
- Verified, qualified caregivers
- Streamlined matching and scheduling
- Support for payroll, tax compliance, and payment processing
Why Home Care Wizards Is the Ultimate Resource for Registry Owners
Starting and scaling a home care registry can be challenging—but with the right tools, it can also be incredibly rewarding and profitable. Home Care Wizards is a game-changer for home care entrepreneurs, providing a powerful, all-in-one platform to:
- Match caregivers and clients efficiently, saving time and improving retention.
- Automate scheduling, communication, payroll & payment processing, eliminating administrative headaches.
- Ensure tax compliance for both W-2 employees and 1099 independent contractors.
- Scale your registry business seamlessly, with built-in tools to manage growth.
With the home care market booming, there has never been a better time to launch a home care registry. Home Care Wizards makes it easier, more efficient, and more profitable than ever before.
Ready to start or scale your home care registry? Home Care Wizards has everything you need to succeed. Click here to schedule a discovery call.